Tyson and Freshpet Partner in Pet Food Category

via KNWA/FOX 24

Tyson Foods and Freshpet announced a strategic alliance focused on bringing new refrigerated fresh pet food products to consumers, a move expected to revolutionize the pet food category.

The $17-billion pet food market, which has become one of the top ten packaged-goods categories, has seen significant growth in recent years.

One of the key growth trends has been the humanization of pets, as more consumers treat their pets as part of the family. This trend, combined with increased consumer concern about pet food safety, has led to a tremendous opportunity to dramatically change the quality of pet products from “feed-based” to “food-based.”

Enter Tyson Foods, the second-largest U.S. food company and the world’s largest supplier of protein-based products for people, and Freshpet, a small start-up that began changing the pet food category with a group of veteran pet industry entrepreneurs.

Tyson will have a minority investment in Freshpet. The alliance will combine Tyson’s fresh food knowledge, expansive refrigerated distribution network, product innovation skills, and supply of meat and poultry with Freshpet’s extensive pet food experience and market knowledge.

Their goal is to rapidly expand this new refrigerated segment of the pet food category.

via KNWA/FOX 24

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