FAYETTEVILLE — Wal-Mart is changing its logistics strategies to reflect customers shopping across more channels and in new formats.
The company also is trying to save diesel and increase distribution center employees’ productivity with technology that increases order-filling accuracy.
Those were the messages Johnnie Dobbs, executive vice president of logistics and supply chain at Bentonville-based Wal-Mart Stores Inc., gave Tuesday morning to about 150 people who attended “The Service vs. Cost
Conundrum: Creating Supply Chain Value in a Tough Economic Environment.” It’s an all-day conference Tuesday at the Supply Chain Management Research Center at the Sam M. Walton College of Business at the University of Arkansas.
The Wal-Mart supply chain starts and ends with customers, Dobbs said, driving logistics strategies.
The company must continually change how it distributes merchandise as customers change shopping habits and frequent different channels, Dobbs said. A customer may buy everyday groceries at Wal-Mart, make occasional purchases at Sam’s Club and go online to walmart.com to order gifts, he said.
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